Brand: Newman''s Own Organics Ingredients: Organic Arabica decaf coffee. Directions: When grinding whole beans, grind just enough for each brewing. For automatic drip, a medium grind is best. Use a coarse grind for French press; espresso should be ground fine. Brew with clean, cold water. For auto-drip, start with 1 heaping tablespoon per 6 ounces of water and adjust to your taste. Store in an airtight container away from heat and direct sun. Suggested Uses: "Swiss Water processed - A rich and satisfying coffee with no limits . . . and perhaps as much body as Pa Newman in his younger days." Product Notes: Made in USA. Grown in harmony with the environment - allowing for preservation of the natural habitat for songbirds and other wildlife. Paul Newman donates all of the royalty he receives after taxes to educational and charitable purposes. Fair Trade: Fair Trade CertifiedTM